Crédit Agricole from Haute-Garonne proposes student offer for young people from16 to 25 years.
Use codes of Y Generation to engage the target around the offer of Crédit Agricole. Surprise and amuse the audience to create a buzz by playing on the intergenerational gap between grandchildren and grandparents.
Design of a film only made in shots released in theaters. Choice of a surprising casting to achieve the objectives casting.