Context of the request : The purpose is to convey a modern image of the range thanks to its new packaging. Here, the brand also shows that it understands, knows and can answer efficiently the needs of its consumers, especially blushing problems for women.
Communication goals : To convey a brand new image of the brand through a motion design movie. To illustrate the everyday life of a woman facing stress, coldness and shyness to show the efficiency of the product in a cartesian way.
Project : Conception and making of a motion design movie.