Context of the request: Ricard is marketing a new wiskey under the brand name Clan Campbell Dark and wishes to make it known through a digital campaign (Social Networks / Display)
Communication Goals: Set up the territory of the mark. To provoke and encourage the act of purchase to then retain consumers (brand activation)
Project: Design and production of a series of assets (gif and video) featuring the universe of the brand.
To mark the spirits and thus create commitment, we bet on creations diverting with originality the codes of the social networks. (Facebook hack)