The Ordre des experts-comptables has a cinema spot that goes right, but that is too "standard" and that does not bring results. The Ordre des experts comptables wants to make another spot, this time, to draw attention.
Draw attention across a quirky original spot. Ease the communication often too serious about the profession and enhance the profession as a whole.
Design and implementation of a quirky spot, parodying the famous series "The experts" and making an analogy between the business character of the series and the accountant in the business scenario.