ING DIRECT, wants to help French wishing to make a property purchase. So they used the services of Pinkanova motion design agency for the production of a film evoking the essential steps of a real estate purchase.
Communications Objectives: through this device the main steps of a real estate purchase, construction dossier to the final signature. This web spot aims to promote the benefits offered by ING Direct in each of these 5 steps. In addition, this video can position ING Direct as a support resource for potential targets
Project: Design and production of a film in motion design to make the explanation fun and understandable by all. The voiceover that accompanies this film allows some extension of banking principles that are sometimes complex to understand.