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MICHELIN

VIA HAVAS 360

PRODUCT FILM | AVRIL 2013

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Michelin innovates by incorporating QR codes on all of its Green Guides. A short promotional video has been made ​​to introduce this new service.



Communication objectives:

Focus on the interactive aspect of the new Atlas through the use of QR codes in new editions of guides. Put the use in a realistic life time, and show the ease of use.

Designing a film with shots and motion design in a short advertising spot.

  • ARTISTIC DIRECTION
  • SHOOTING / EDITING / SOUND DESIGN
  • MOTION GRAPHICS / MOTION DESIGN
  • PRODUCTION MANAGEMENT
  • GLOBAL MANAGEMENT
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