Ingésup, computer engineering high school, requests us to design and produce its Web TV.
This project is part of a Brand Content strategy. Web TV should: Inform / / Entertain / / Orient / / Educate / / Have a clear & structured editorial. Internal goal: provide educational resources to complement teaching curriculum. Provide information related to daily school. External Objective: To strengthen the position of the brand among all targets and credibilise the school and training.
Design and implementation of a program of 6 different issues, nearly 60 episodes in a year.