Lagrange wanted to associate its image to Pierre Sang Boyer (Top Chef finalist 2011) for the launch of its new "the Tarti-waffle" product.
Promote the launch of its new product by offering different achievable recipes with it. Simply explain the operation of the product. Induce through these webcasts that it is easy to create original recipes.
Production of two cooking recipes and an interview with Pierre-blood. Mixture of shots and Motion Design for transmitting the recipe effectively.