Context of the resquest : Avène wants to promote its new moisturizing cream Hydrance by following a woman in her daily life. Despite all the things she has to deal with, she keeps her skin well hydrated.
Communication goals : To show through the different activities that the woman enjoys her skin hydration. It proves how resistant and pleasant the cream is.
Project : Conception and making of a product film with a quality shooting to value the care for the skin.