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Vignette projet

WITHINGS

LIFECURVE SPOT WEB

PRODUCT FILM | AVRIL 2012

LOOK AT THE DEVICE

The brand launches its wifi balance, it can follow the curve of weight since his smartphone, iPad or laptop.



Communication objectives:

Introduce the principle of the Withings WiFi scale: follow his weight curve.

The device must be operated and understood internationally, particularly in the United States.

The video will play down the notion of weight and exonerate the receiver of the message.

Making a short film entirely in computer graphics and motion design, present the curve of a man and a woman.

  • MOTION GRAPHICS / MOTION DESIGN
  • SOUND DESIGN
  • DESIGN / ARTISTIC DIRECTION
  • VOICE-OVER RECORDING
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