Visuel projet
Vignette projet

CASIO

VIA NOSITE

ADVERTORIALS | JUIN 2011

LOOK AT THE DEVICE

To promote their series G-Schock, the Casio brand brings together two generations in a Battle live in a Parisian department store.



Communication objectives:

Represent the G-Schock brand in a lifestyle, a world of its own, to assert its position. Touching both young consumers and their nostalgic thirties-forties to highlight two different and complementary cultures.

Narrate the event by including the product in a video made only with shots. Keep the battle aspect and "generational rupture" while remaining good child.

  • ARTISTIC DIRECTION
  • SHOOTING
  • MOTION GRAPHICS / MOTION DESIGN
  • SOUND DESIGN
  • PRODUCTION
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