To promote their series G-Schock, the Casio brand brings together two generations in a Battle live in a Parisian department store.
Represent the G-Schock brand in a lifestyle, a world of its own, to assert its position. Touching both young consumers and their nostalgic thirties-forties to highlight two different and complementary cultures.
Narrate the event by including the product in a video made only with shots. Keep the battle aspect and "generational rupture" while remaining good child.