The Stade Toulousain plays in the final of the 2010 Rugby Heineken Cup against Biarritz. The town hall is one of the historic partners of red and black.
Gather the followers of rugby and Toulouse people about the same event: the final of the Heineken Cup. Create enthusiasm through strong visual references.
Design & Production of an advertising spot broadcasted twice on France 2. Backbone, it combines Toulouse images, a rugby match and fans of all ages. Numerical indications are given to reinforce the idea of gathering.