Visuel projet
Vignette projet

LA BELLE CHAURIENNE

VIA LA SOLUTION

VIRAL VIDEO | SEPTEMBRE 2011

LOOK AT THE DEVICE

La Belle Chaurienne would stand out from its competitors by positioning itself as a historical and current brand but in addressing a large target (younger and older).



Communication objectives:

Create buzz around the theme of cassoulet. Make product consumers and French react to memorize the name of the brand.

Shooting a funny scene in a mere spectator to give free rein to the spontaneous reactions of the protagonists. Using the fall to bring the brand forward.

La Solution agency in charge of the project appealed to us in order to make the video for his client.

  • ARTISTIC DIRECTION
  • SHOOTING / EDITING / SOUND DESIGN
  • HELP FOR DESIGN
  • PRODUCTION
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