La Belle Chaurienne would stand out from its competitors by positioning itself as a historical and current brand but in addressing a large target (younger and older).
Create buzz around the theme of cassoulet. Make product consumers and French react to memorize the name of the brand.
Shooting a funny scene in a mere spectator to give free rein to the spontaneous reactions of the protagonists. Using the fall to bring the brand forward.
La Solution agency in charge of the project appealed to us in order to make the video for his client.