The Hatier editions wants to communicate about their range of products designed to help parents and children in school learning . They entrusted the implementation of their communication through a Web series to the audiovisual production agency Pinkanova
Communication Objectives : To promote the product during the school year and thus develop the reputation of the latter to keep their leading position on the market.
Design and implementation of a Web series consisting of 4 episodes addressing specific academic subjects such as English or history. This web series is based on the parent trying to help their children during homework. To create attachment to people , humor is privileged creating funny situations .