At home or at work, there is no boundary for security -> vigilance should be exercised everywhere, for everyone and at any time. Objective: develop behaviour in order to be more vigilant, which will help reduce the number of accidents, by urging employees and companies to take responsibility in new, modern and adjusted ways. These are well-known series for the general public such as « Un gars, une fille » (A guy, a girl) and « Scènes de ménages » (Household scenes) which have inspired and encouraged us to adopt this modern and unusual living format within our enterprise. We wanted to increase and at the same time facilitate identification with the product and encourage word-of-mouth dissemination.
System D like Didier is a management tool of communication consisting of 8 short subtitled videos.
It is the result of a concerted work within an interdisciplinary project team.
The episodes have been designed from parallels between our personal lives and every day work in our enterprise. The issues addressed touch all professions so that everyone can feel concerned and implicated (driving skills, handling, (bad) habits, ...).
The videos have been completed by power point supports in order to facilitate the portage by local managers and strengthen the key-messages of each episode. They have been largely used and appreciated.