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EUROTYRE

THE AMAZING ADVENTURES OF MR. PÉPIN

WEB SERIES | SEPTEMBRE 2014

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Eurotyre, European specialist in tires and automotive maintenance (Continental Group), seeks to communicate through digital channels to develop its web reputation.



Communication Objective : Demonstrate Eurotyre expertise to users in automotive service area, through an interactive video device with high creative ability of brand content.

Production of an interactive web serie of 5 episodes, each consisting of 3 videos (introduction + 2 scenaristic choices), and management of distribution strategy via programmatic buying (real time bidding) and buying video space on YouTube. Each episode focusing on a particular skill of Eurotyre network.

  • CASTING DIRECTION
  • SHOOTING / EDITING / SOUND DESIGN
  • MOTION GRAPHICS / MOTION DESIGN
  • DESIGN / ARTISTIC DIRECTION
  • TRAFIC MANAGEMENT
10%
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