Withings launches a new connected product, the Smart Kid Scale, which can take the weight of his baby to his childhood.
Present the various features of the product through a couple changes over time (the scene changes, the child grew up ...). Scoop in situation so that the target can easily identify.
Design and production of a film mixing shots and motion design, with two adult actors, a child and a baby. The film must be usable easily, there is no voice-over, in order to be available in English, French and German.