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WITHINGS

ADVERTISING CAMPAIGN SMART KID SCALE

PRODUCT FILM | DÉCEMBRE 2012

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Withings launches a new connected product, the Smart Kid Scale, which can take the weight of his baby to his childhood.



Communication objectives:

Present the various features of the product through a couple changes over time (the scene changes, the child grew up ...). Scoop in situation so that the target can easily identify.

Design and production of a film mixing shots and motion design, with two adult actors, a child and a baby. The film must be usable easily, there is no voice-over, in order to be available in English, French and German.

  • ARTISTIC DIRECTION
  • SHOOTING / EDITING / SOUND DESIGN
  • MOTION GRAPHICS / MOTION DESIGN
  • GLOBAL MANAGEMENT
  • DESIGN / ARTISTIC DIRECTION
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