YOU HAVE A FEELING, A HUNCH,
YOU KNOW THAT VIDEO CAN BE USEFUL, BUT YOU ARE STILL NOT SURE.
WE CAN VOUCH TO YOU THAT VIDEO HAS REAL POTENTIAL.
IF YOU ARE STILL NOT SURE, LET US SHOW YOU.
THE FOLLOWING WILL HELP YOU BETTER UNDERSTAND
THIS MEDIUM AND CONVINCE YOU OF ITS EFFECTIVENESS.

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IT’S BOOMING!

A CERTAIN POPULARITY BUT A GROWING REQUIREMENT.

IF
  • EXPONENTIAL01

    In France it is almost 30 million unique visitors who watch video each month. (Source Rank Media, 2016)

  • MILLION & BILLION02

    The video on YouTube is more than 4 billion views per day, over 50% of this traffic takes place on mobile and 6 billion hours watched per month about 1 hour per person on Earth. It is also 1 billion unique visitors each month and more 400 hours of video uploaded every minute. (YouTube, 2016)

  • THE WAR FOR ATTENTION03

    10 seconds, this is the time that the user gives to online video to get their attention. After this time if it is not convinced no hope of to make a customer (ComScore, 2015)

SO

IT’S ESSENTIAL FOR YOU TO HAVE CONTENTS OF GOOD QUALITY SO AS TO ATTRACT YOUR PUBLIC! THERE ARE MORE AND MORE VIEWERS BUT THEIR ATTENTION IS SOMETHING RARE. SO SET YOURSELF AND YOUR PARTNERS HIGH STANDARDS, BECAUSE YOUR PUBLIC ALREADY IS.
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IT’S POWERFUL

« IF A PICTURE IS WORTH A THOUSAND WORDS, THEN WHAT’S WORTH 30 IMAGES/SECOND?* »

IF
  • « EYE-CATCHING » 01

    The Internet users are exposed to an average of 33 videos each month, 1/3 of all online activities are dedicated to watch the video. (Forbes, 2015)

  • ATTENTION02

    Studies reveal that a user is more likely to buy a product, to contract a service, or to get in touch with the brand after seeing a video.

  • MEMORIZATION03

    If a person keeps 30% of what she sees, she will retain 70% of what it has seen and heard. 80% of users remember the video the they watched on a website during the last 30 days. (TchikTchak, 2016)

*André Normandin

SO

VIDEO HAS THE KEY ASSETS OF A GREAT POTENTIAL MEDIA. IT WILL HELP TO COME THROUGH ATTENTION TO REPUTATION, AND FROM AWARENESS TO PURCHASE.
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IT’S THE FLAGSHIP TOOL
FOR TRANSMEDIA

VIDEO, MASTER OF THE TERRITORY... OF THE BRAND.

IF
  • GOLD01

    The main campaigns winning a Cannes Lions award in the "best use of integrated medias" category are based on video use.

  • « MULTI »02

    About 100% of Pinkanova's videos are broadcasted via several medias. (Médiapeuprès 2016).

  • EVERYWHERE03

    Video is everywhere : TV, websites, video platform, social media, newsletters, outlet stores, Intranet... And users want more : 2019, the internet video will represent about 80% of the global Internet traffic, against 57% in 2012. (Markentive, 2015)

SO

VIDEO HAS TO BE AT THE CORE OF YOUR COMMUNICATION PLANS, CONTINUING TO EXPAND (CROSS MEDIA), BUT ADAPTING ITS APPROACH AND USING DIFFERENT MEDIA AS ENTRANCE POINTS FOR YOUR BRAND TERRITORY.
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IT BRINGS YOU CLOSER
TO THE 1ST PAGE

LOVE VIDEO AND GOOGLE WILL LOVE YOU.

IF
  • PAGE 1!01

    A website to 50 times more likely to appear on the first page of search results of search engines if it includes the video. So, 80% of online visitors will prefer to watch a video, while only 20%, read site content. (Web Rank Info, 2016)

  • INDIRECT TRAFFIC02

    One person in two who watching a video on the Internet, visits the website just after screening .

  • INTERACTION03

    Search engines’ updates push videos’ contents, as they generate a lot of interactions on medias.

SO

VIDEO IS ONE OF THE BEST WAYS FOR PROSPECTS TO REACH YOUR WEBSITE, AND IT HELPS YOUR BRAND TO REINFORCE ITS DIGITAL EXISTENCE.
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IT CREATES
CONVERSATIONS

AND THE RECEIVER BECAME TRANSMITTER...

IF
  • TWITTER01

    Every minute, more than 700 YouTube video links are shared on Twitter, and each of these tweets brings about 7 visits on YouTube. (YouTube, 2016)

  • COMMITMENT02

    Every day, 100 million people interact with YouTube videos in the world: they like, share and comment, and more than 50% of videos are assessed by them. (YouTube, 2016)

  • SHARE03

    2 out of 4 users shares videos on blogs and social medias, and 23% of Internet users send at least one link to a video each month -via email-. Moreover the platform like Facebook have an exponential visibility, since recently the platform collects more than 4 billion video views per day. (Médiamétrie, 2016)

SO

VIDEO CONTENT CREATES REACTIONS AND CAN SPREAD FAST VIA SUGGESTIONS. THIS SHARING PROCESS GIVES YOU NEW VIEWERS AND EXTENDS YOUR VIDEO’S LIFETIME. BROADCASTING YOUR CONTENTS, IT’S CREATING THIS SHARING PROCESS.
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IT’S MAJESTIC

VIDEO IS THE KING:
IN COMMUNICATION’S KINGDOM. "VIVE LE R.O.I".

IF
  • REPUTATION01

    80% of Internet users remember the video they watched on a website the last 30 days, and 64% act after the viewing-looking for information, physical visiting, buying. (Online Publishers Association, 2016)

  • E-COMMERCE02

    Video imporves unerstanding of your product or service by 74%, it’s for that 96% of entrepreneurs surveyed expects to use video in their communication strategy. More than 90%of users declare recognize that seeing a video is helpful to decision making of purchase. (Web Rank Info, 2016)

  • PERFORMANCE03

    When a person is watching a video and participates in message or feels involved, the storing rate closer to 90%.(Expert Infos, 2015)

SO

VIDEO IS THE KEY FOR DIFFERENT GOALS: FROM TRANSACTIONAL LEADERSHIP TO BRAND IMAGE. THAT’S WHY WE SAY THAT R.O.I CAN TAKE DIFFERENT FORMS: SHORT AND LONG TERM, SALES OR IMAGE,... WHATEVER YOUR AMBITION(S) IS, VIDEO IS THE BEST MEDIA, THE BEST WAY TO ACHIEVE YOUR GOALS.

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